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Whenever I visit friend's homes for the first time, I'm always interested to see what their taste in interior decoration is like. Of course, I may know their personalities and what garments they choose to wear, but the rest is a total puzzle. So it is always exposing to find that they might have flying ducks up on the wall or purple flowered wallpaper on the loo ceiling, as an example. These are the sorts of things that you notice without trying, particularly on your visit, because you most probably have formed a preconceived idea, based on what you know about this actual person, about what their home is going to be like.
When I expect a house to be ultra modern, with plastic and chrome all over the place, it'll frequently turn out that the house is crammed full of antique plates or collections of pig ornaments. Engraved gifts are so personal, and it is this aspect that I love so much. It is fascinating to read the inscriptions on the sides of various ornaments, drinking glasses or pieces of jewellery. I always feel that there is a tiny slice of history being made when giving engraved gifts, and when I checked out the inscriptions it brings to life that special moment in someone's life. By giving engraved gifts, you know that no 2 items will ever be matching, thanks to the terribly personal message that has been inscribed onto it. The message can be something that is only accepted by the two of you, such as a private joke, or a catch phrase the recipient is widely known for. It may be a sentimental message to someone that holds a special place in your heart, or even a message of congratulations to someone for doing well in their exams, getting that new job they were so desperate to get, or passing a driving test.
Perhaps that beautiful bloke in accounts is retiring, and you need to thank him for the way he helped to train you when you first turned up at the company still wet behind the ears. Giving engraved gifts makes us all feel so good, and we will value them and have a look at the message over again, as well as enjoying the engraved gifts for their beauty or value. An engraved cruel Whisky Glass makes a wonderful engraved gift and is terribly cheap. It is bound to make anyone that enjoys the strange taste of Scotch or Irish smile when they lift this beautiful glass to their lips, and is great for celebrating any occasion. With gorgeous decoration to the front and your own special message on the back, engraved gifts like this are going to be loved for a considerable time to come. Who would not love an engraved Silver Plated Yoyo to play with whenever they wish?
Whenever an adult sees a niece or nephew trying their hardest to do yo-yo tricks, they find it actually difficult to keep their hands off these toys. This is one of the many engraved gifts that may not hurt your purse, and its originality will galvanize the recipient, whatever what age she or he is. Adults and children alike will have a good time practising their skills with such an classy engraved gift as this, and they can watch their inscribed message spinning around before their eyes. While it isn't in use it'll make an attractive decoration or ornament too.
Spring fashion for men is alive with lumberjack checks and dainty floral, masculinity and femininity vying for top spot, we know who will win. This seasons floral patterns are reminiscent of the 70's, and checks, well if you think lumberjack checks originated in America, sorry to spoil the party, but their roots can easily be traced back to the Scottish tartan. Why don't Scott's wear anything under their Kilts?
"You take the high road and I'll take the low road and I'll be in Scotland afore ye, but me and my true love will never meet again on the bonny, bonny banks of Loch Lomond"
This old Scottish tune has been around a wee while, but the Kilt and the tartan check have been around far more than a wee while. Certainly long before any whiskey toting lumberjack swung an axe through the air Rambo style and sunk it into the heartwood of an old pine, no sire, "shiver me timbers"
The cat walks are a blaze with checks and floral. Soon to be conservatively watered down for the high street stores and, no doubt they'll all look pretty much the same, it's just another name. Certain styles are never far from the fashion cycle, like tweed, checks, floral, they just go into orbit for a while and then coming crashing back to earth. Westwood realised the longevity in Tartan. For many years she has used its patterns and colours wisely, more recently in some great looking tote alls.
At the end of the day, retailers large and small, online, or on high street have to give customers what they want, such is the fete of this industry.
Shifting slightly:
I read an article published in England's number one business fashion weekly "Drapers", titled "Exploit your assets to temp shoppers" It's always been my opinion that customers are a retailers biggest assets. The article went on to advise; "In short, retailers should deliver a higher standard of service to get customers' attention. By doing the basics well, and working in some magic, the brands on offer will inspire and delight customers and get them spending more" Well if this topic is open for debate, then why create a mirage? Customers will see through it pretty quickly. It's not about working in some magic, that sort of stuff might work in the circus. Creating an illusion is short term strategy and just a knee-jerk reaction to a changing market, get out your compass and look ahead.More focus on the thing that will generate revenue, rather than dreaming up ways to make more profit out of customers would be a good strategy. In other words focus on the product, the style, colour, pattern, texture and most importantly quality. Retailers must build trust in their customers, sincerity is key to building long term relationships, within and without.
The article also advised investing in training staff. All well and good, but you can't teach people good attitude if they ain't got it. You could be investing a lot of time and money for short term gain.
One of the core principles of marketing is "determine the needs and wants of your target audience and then supply accordingly" Listen to your customers, give them what they want. Focus on getting the product right: The product, the product, the product. You can have a bunch of well trained staff with poor attitudes and you're not much further ahead or different from your competitors.
Take the example of Singapore Airlines, one of only two services to make a continuous profit for more than 30 years. They have a bunch of well trained staff with good attitude. In fact their staff selection process focuses on selecting new staff with good attitude. The technical training is easy.
If retailers want to differentiate from the pack, why not treat your customers with respect rather than "punters"
Late last year we launched a new unknown brand of silk ties, after listening closely to customers and researching keywords being typed into search engines. We tested our theory by selecting conservative and non conservative styles. The non conservative won hands down won, it met with customer demand.
We picked colours that reflect the hues of any season spring, summer, autumn and winter. Married them to a pattern that cannot be categorised, it is abstract, but symmetrical, conservative or non. And then to add depth and interest we selected heavily textured silk twill.
The experiment worked from all angles. The Abstract and other floral ties sold out, prompting us to order more fabric. The conventional checks and stripes did poorly
We are very happy with our little experiment and soon will attempt the same with cufflinks
There is a lot of room to grow and move in men's fashion accessories, the market is stagnantly generic and undersupplied, the opportunities for improve abound, it's like fruit ripe for the picking. And we aim to make a difference, albeit in a small way, because we are different.
To conclude: Focus on getting the product right (colour, pattern, texture, quality and price point) listen to your customers, deliver in accordance with their demands, supported by right attitude and a consistently good level of service. Focus on the thing that will generate revenue. And most importantly "begin with the end in mind" Prepare a strategy that is workable enough to be a constant guide through good and bad times. Avoid knee jerk reactions. A strategy will act as your compass. Finally, sincerity is key, no magic, and no smoke screens.
This is just my opinion, is there a cat amongst the pigeons?
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